AMA Rider was formed by concerned riders to service the needs of mountain bike trail riders all over the continent. The lack of a voice for mtb trail issues meant that advocacy work has always been very disjointed, driven mostly by private operaters and largely unfunded.

While a few of us got together to get the initiative off the ground, it certainly does not mean that the doors are now closed to more input.

AMA Rider is a platform to drive advocacy issues and needs input from all sectors.

We urge riders, operators and product owners to make contact so that we can broaden the base of knowledge and opportunity so that mountain biking can flourish.

Mission
The AMA is an initiative to facilitate the development of MTB opportunities on the African continent

Vision
The vision of the AMA is to develop Africa into a premier mountain bike destination.